hui-hui stands for a notion of astonishment, a draft of fresh air.
creativity and outspoken prints.
The label is investigating the borderlines of fashion, balancing
between the coincidence and the intended.
The label was found in 2002 by Anne Schwätzler, and sisters Johanna
and Katharina Trudzinski.
All started, while the three were still studying - with no commercial ambition,
as a project born out of the bliss of creating.
A hui-hui collection has a strong emphasis on prints and colours, mixed with
particular textile treatments/ techniques from old
handiwork/ unusual materials
accomplishing a new aesthetic without losing the brands recognition.
It is always an eclectic mix of the imagination of three designers with
a broad view and curiosity of the world.
Novelty: all the original hui-hui scarfs are reprinted to establish an
autonomous, non seasonal scarf collection.
hui-hui is:
Anne Schwätzler, fashion designer
Graduated 2002 at the Academy of Applied Sciences/ Fashion department, Hamburg , Germany
Lives in Hamburg
Johanna Trudzinski, fashion designer
Graduated 2002 at the Royal Academy of Fine Arts/ Fashion department, Antwerp, Belgium
Lives in Antwerp
Katharina Trudzinski, textile designer/artist
Graduated 2004 at the University of Fine Arts/ Textile design- department, Hamburg, Germany
Post-graduation 2006 at the University for Fine Arts/ fFine Arts
Lives in Berlin

www.hui-hui.de/